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Welcome to Assured Vehicle Rental, a leading vehicle rental company based in Shropshire.

About Us

Welcome to Assured Vehicle Rental, a leading vehicle rental company based in Shropshire. Our team is comprised of talented individuals who possess an unparalleled understanding of the vehicle rental industry. With a remarkable combined experience of 145 years, we have established ourselves as experts in sourcing specialist commercial vehicles for our esteemed corporate clients.

At Assured Vehicle Rental, we take customer care seriously. However, we believe in fostering an approachable and friendly environment for our clients. We understand the importance of building relationships and delivering exceptional service, which is why our customers have come to appreciate our unique process.

Join us on our journey as we continue to provide top-notch vehicle rental solutions tailored to the needs of businesses in the market. Whether you require commercial vehicles for short or long-term rental, our team is dedicated to exceeding your expectations.


At Assured Vehicle Rental, we have been dedicated to sourcing specialised vehicles in areas of the UK that present challenges for other rental companies since our inception in 2003. Our primary goal is to provide timely and tailored solutions that precisely meet your requirements, with a strong emphasis on the end user.

Throughout the years, we have directed our attention to areas where other rental companies struggle to deliver services. By doing so, we have established ourselves as experts in addressing unique rental needs and have developed a reputation for reliability and customer satisfaction.

We understand that each client has specific demands, and we strive to go above and beyond to fulfil them. Whether you need a vehicle for a short-term project or a long-term arrangement, we have the expertise to assist you. Our dedicated team will work closely with you to ensure that the vehicle you rent is perfectly suited to your requirements, helping you achieve the best possible outcome.

At Assured Vehicle Rental, we believe in putting the customer first. Our professional and friendly staff are always ready to assist you, providing excellent service and support throughout your rental experience. We take pride in our ability to deliver vehicles on time, every time, allowing you to focus on the task at hand without any disruptions or delays.

Choose Assured Vehicle Rental for reliable and customised solutions to your specialised vehicle rental needs. Contact us today to discuss your requirements and discover how we can assist you in achieving your goals.

Our Clients

Our customer service culture is to constantly act on feedback to drive changes and improvements to help increase our clients success by meeting out of the ordinary vehicle rental needs. Our supply chain supports a broad spectrum of fleet organisations:

  • leasing
  • daily rental
  • corporate fleet users
  • accident management
  • fleet management
  • contract hire
Rental Management System

A simple, powerful and flexible process for managing and continually improving your organisations performance & cost control:

  • automated reservation facility
  • postcode finder
  • monitoring rentals, terminations & due backs
  • extensive search facilities
  • P11D reporting
  • on line invoicing
  • management account reports

I recently rented a car from Assured Vehicle Rental and had an excellent experience. From start to finish, the process was smooth and hassle-free.

The team are friendly and professional. The car itself was clean and well-maintained, and I had no issues with it during my rental period.

There was a wide range of vehicle options to choose from, so I was able to find one that suited my needs and budget.

When it was time to return the car, the process was quick and easy. They checked the car over to make sure everything was in order, and then I was on my way.

Overall, I would highly recommend Assured Vehicle Rental for anyone in need of a rental car. Their staff are knowledgeable and helpful, their vehicles are top-notch, and the whole rental process is a breeze. Thank you for a great experience!

I can highly recommend Assured Vehicle Rental Ltd. Staff were very friendly and helpful and I received great service when picking up and dropping off my rental car.

I use hire vehicles as part of my business. I’ve now had two hire vehicles from AVR and can’t rate them highly enough. They’ve provided me with an efficient, accommodating and personal service when I’ve had to amend details last-minute that you simply don’t get from the larger hire vehicle companies. I will be using AVR next time I need a hire vehicle.